1. Create an Online Store: Set up an e-commerce website or use an established platform like Shopify, WooCommerce, or Etsy to create your online store. This will be the hub where customers can browse and purchase your products.

2. Product Listings: Create detailed product listings for each variant of the STANLEY TYLON Tape Measuring Tape. Include high-quality images, thorough product descriptions, specifications, and any unique selling points. Highlight features that differentiate these products from competitors.

3. Categorization: Place your products under the appropriate category, such as "Tools" or "Measuring Equipment," within your online store. If you're using a platform that allows custom categorization, consider creating a sub-category like "Tape Measures" or "Measuring Tapes."

4. Search Engine Optimization (SEO): Optimize your product listings and website for search engines. Use relevant keywords like "STANLEY TYLON Tape Measuring Tape" and related terms. This will help your products appear higher in search results when users are looking for measuring tapes online.

5. Networking and Social Media: Establish a presence on social media platforms like Instagram, Facebook, Twitter, and LinkedIn. Share posts about your products, their features, and benefits. Engage with your audience through posts, stories, and interactive content. Consider using relevant hashtags to increase your visibility.

6. Content Creation: Create valuable content related to measuring tapes, DIY projects, home improvement, or construction on your website's blog section. This can attract potential customers who are interested in the types of products you offer. Additionally, informative content establishes you as an authority in the field.

7. Email Marketing: Collect email addresses from interested customers and website visitors. Send out regular newsletters showcasing new products, promotions, and educational content. Email marketing can help you maintain a connection with your audience and encourage repeat purchases.

8. Online Advertising: Invest in online advertising campaigns using platforms like Google Ads, Facebook Ads, or Instagram Ads. These platforms allow you to target specific demographics and interests, increasing the likelihood of reaching potential customers.

9. Customer Reviews and Testimonials: Encourage customers to leave reviews and testimonials on your website or on external review platforms. Positive reviews build trust and credibility, making it more likely for new customers to purchase from you.

10. Collaborations and Partnerships: Collaborate with influencers, DIY bloggers, or industry experts who can review your products or feature them in their content. This can introduce your products to a broader audience and lend credibility to your brand.

11. Customer Support: Provide excellent customer support through various channels, including email, live chat, and phone. A positive customer experience can lead to repeat business and positive word-of-mouth recommendations.

Remember that building an online presence and generating sales takes time and consistent effort. By following these steps and adapting your strategy based on customer feedback and market trends, you can increase the visibility and sales of your STANLEY TYLON Tape Measuring Tape products.