1. Create a Website: Build a professional and user-friendly website for your safety boots. Include detailed product information, high-quality images, pricing, sizing options, and safety features of HAMMER KING'S SAFETY BOOT 13003. Make sure your website is mobile-responsive for users on different devices.

2. E-Commerce Platform: If you plan to sell directly through your website, integrate an e-commerce platform to handle product listings, shopping carts, and secure online transactions. Popular options include Shopify, WooCommerce (for WordPress), and Magento.

3. Search Engine Optimization (SEO): Optimize your website for search engines to improve its visibility in search results. Research relevant keywords (e.g., "safety shoes," "safety boots," "Hammer King's Safety Boot 13003") and incorporate them into your website's content, meta descriptions, and product descriptions.

4. Content Creation: Regularly publish informative and engaging content related to safety shoes, workplace safety, and the benefits of using your product. This could be in the form of blog posts, articles, infographics, or videos. Valuable content can attract organic traffic and establish your brand as an authority in the industry.

5. Social Media Marketing: Create profiles on popular social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) and share posts about your safety boots. Use relevant hashtags, post high-quality images, and engage with your audience through comments, likes, and shares.

6. Pay-Per-Click Advertising (PPC): Consider running targeted ads on platforms like Google Ads and social media to increase your product's visibility. You can set specific demographics, interests, and keywords to reach your target audience.

7. Influencer Marketing: Collaborate with influencers in the safety, construction, or footwear niche to promote your products. Their endorsement can introduce your brand to a wider audience and build trust.

8. Email Marketing: Collect email addresses from your website visitors and customers. Send out regular newsletters with updates, promotions, and exclusive offers to keep them engaged and informed about your products.

9. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials on your website or third-party review platforms. Positive reviews can build credibility and influence potential buyers.

10. Networking and Partnerships: Connect with other businesses, especially those in related industries like construction, manufacturing, or workplace safety. Explore opportunities for cross-promotion or joint ventures.

11. Online Marketplaces: Consider listing your products on popular online marketplaces like Amazon, eBay, or specialized safety equipment marketplaces. These platforms can expose your products to a larger audience.

12. Analytics and Optimization: Continuously monitor your website's performance using tools like Google Analytics. Track metrics such as traffic, conversion rates, and user behavior. Use this data to optimize your strategies for better results.

Remember that building an online presence takes time and effort. Consistency, quality content, and a user-centric approach will contribute to your success in selling HAMMER KING'S SAFETY BOOT 13003 and other products.