1. Create a Website: Develop a professional website where you can showcase your products, provide detailed information about the Makita impact wrench, its features, specifications, benefits, and pricing. Make sure the website is user-friendly, responsive, and easy to navigate.

2. Optimize for Search Engines (SEO): Implement search engine optimization (SEO) techniques to ensure your website ranks well on search engines like Google. Use relevant keywords related to power tools, Makita impact wrench, and its specifications. This will help potential customers find your website when searching for such products.

3. Quality Content: Create high-quality content related to power tools, DIY projects, and maintenance tips. This could include blog posts, how-to guides, and video tutorials. This not only provides value to your customers but also improves your website's credibility.

4. Product Listings: List your Makita impact wrench on popular e-commerce platforms like Amazon, eBay, or specialized tool-selling platforms. Ensure your product listings are detailed, accurate, and accompanied by high-quality images.

5. Social Media Marketing: Set up social media profiles on platforms like Facebook, Instagram, and LinkedIn. Share engaging content, including product features, customer reviews, and maintenance tips. Social media platforms also offer targeted advertising options to reach your desired audience.

6. Email Marketing: Collect email addresses from visitors to your website and offer a newsletter subscription. Send regular updates about new products, special offers, and useful content related to power tools. Email marketing helps you maintain a direct line of communication with potential customers.

7. Pay-Per-Click Advertising (PPC): Consider using platforms like Google Ads to create targeted ads that appear when users search for relevant keywords. This can help drive traffic to your website and increase product visibility.

8. Influencer Collaborations: Partner with influencers or bloggers in the DIY or tool niche to review your Makita impact wrench. Their reviews and recommendations can reach a wider audience and build trust in your product.

9. Customer Reviews and Testimonials: Encourage customers who have purchased your impact wrench to leave reviews on your website and e-commerce platforms. Positive reviews build trust and credibility.

10. Customer Support: Provide excellent customer support through various channels, such as live chat, email, or a dedicated helpline. Promptly address customer inquiries and concerns.

11. Analytics and Monitoring: Use tools like Google Analytics to track the performance of your website and marketing efforts. This will help you understand what's working and what needs improvement.

12. Local SEO: If you have a physical store, optimize your website for local searches. This will help customers in your area find your store when searching for nearby power tool retailers.

Remember, building an effective online presence takes time and effort. Consistency in your marketing efforts, along with a commitment to providing value to your customers, will contribute to the success of your Makita impact wrench sales online.