1. Create an E-Commerce Website:

   • Build a professional website where users can browse and purchase your products. Platforms like Shopify, WooCommerce (for WordPress), and BigCommerce are popular choices.
   • Ensure your website is mobile-friendly, as many users shop using smartphones.

2. Optimize for Search Engines (SEO):

   • Research relevant keywords related to pipe wrenches, IRWIN Brand, and related terms. Use these keywords in product descriptions, titles, and meta tags.
   • Create unique and engaging product descriptions with relevant keywords to improve search engine rankings.

3. Utilize E-Commerce Platforms:

   • List your products on popular e-commerce platforms such as Amazon, eBay, and others. This can increase visibility and reach a broader audience.

4. Social Media Marketing:

   • Create and maintain social media profiles for your business on platforms like Facebook, Instagram, Twitter, and LinkedIn.
   • Share engaging content, product updates, and promotions to attract and retain customers.

5. Online Advertising:

   • Invest in online advertising campaigns using platforms like Google Ads, Facebook Ads, or Instagram Ads to target potential customers.

6. Content Marketing:

   • Start a blog on your website where you can publish articles related to plumbing, DIY projects, or product reviews. This can help build authority and attract organic traffic.

7. Email Marketing:

   • Collect email addresses from customers and visitors to your website. Send regular newsletters with product updates, promotions, and relevant content.

8. Customer Reviews and Testimonials:

   • Encourage customers to leave reviews on your website or other platforms. Positive reviews can build trust and credibility.

9. Participate in Online Communities:

   • Join forums, social media groups, or other online communities related to plumbing or DIY projects. Participate in discussions and share information about your products.

10. Shipping and Returns Policy:

    • Clearly communicate your shipping and returns policy on your website. Transparent policies can improve customer trust.

11. Professional Imagery:

    • Use high-quality images of your products on your website and e-commerce platforms. Clear images can enhance the user experience and encourage sales.

Remember, building an online presence takes time, so be patient and consistent in your efforts. Regularly update your website and social media profiles to keep your audience engaged.