1. Create a Professional Website: Develop a user-friendly and responsive website that showcases your products, including detailed product descriptions, high-quality images, and pricing information. Ensure that the website is easy to navigate and has a secure checkout process.

2. Search Engine Optimization (SEO): Optimize your website for search engines by using relevant keywords in your product descriptions, meta tags, and content. This will help your website rank higher in search engine results when users search for cordless power tools.

3. Content Marketing: Create valuable and informative content related to cordless power tools. This could include how-to guides, product reviews, comparison articles, and DIY project ideas. Share this content on your website's blog and social media platforms.

4. Social Media Marketing: Establish a strong presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Share engaging posts, images, and videos of your products, and interact with your audience to build a loyal following.

5. Pay-Per-Click (PPC) Advertising: Set up targeted PPC campaigns using platforms like Google Ads or Bing Ads. These ads will appear when users search for relevant keywords, driving targeted traffic to your website.

6. Email Marketing: Build an email list of potential customers and existing clients. Send regular newsletters with product updates, promotions, and exclusive offers to keep them engaged and informed about your cordless power tools.

7. Influencer Collaborations: Partner with influencers in the DIY and home improvement niche to promote your products. Their recommendations can help increase your brand's visibility and credibility.

8. Online Marketplaces: List your products on popular online marketplaces such as Amazon, eBay, and Etsy. These platforms have a wide customer base and can help increase your product's visibility.

9. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials on your website and other platforms. Positive reviews can build trust and influence potential buyers.

10. Loyalty Programs and Discounts: Offer loyalty programs, discounts, and special promotions to incentivize repeat purchases and attract new customers.

11. Mobile Optimization: Ensure that your website is mobile-friendly, as a significant portion of online shopping is done on mobile devices.

12. Analytics and Monitoring: Regularly monitor the performance of your digital marketing efforts using tools like Google Analytics. Adjust your strategies based on the data to improve your results over time.

Remember that building a successful online presence takes time and consistent effort. By implementing these strategies, you can increase the visibility of your cordless power tools, reach a broader audience, and drive more sales.