1. Create an Online Store or Website: Set up an online store or website where customers can browse and purchase your building tools and equipment, including the HERCULES PLASTING TROWEL. You can include detailed product descriptions, images, and pricing information.

2. Search Engine Optimization (SEO): Optimize your website for search engines so that users can find your products when they search for relevant keywords like "plastering trowel" or "building tools and equipment."

3. Social Media Presence: Establish a strong social media presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. Share product updates, usage tips, and engage with your audience to build brand awareness.

4. Content Marketing: Create valuable content related to building tools, plastering techniques, and home improvement. This can include blog posts, videos, or tutorials, showcasing the benefits of your HERCULES PLASTING TROWEL and how it can be used effectively.

5. Online Marketplaces: Consider listing your products on popular online marketplaces like Amazon, eBay, or Etsy. These platforms have a large user base and can help you reach a broader audience.

6. Email Marketing: Implement an email marketing strategy to keep your customers informed about new product launches, promotions, and discounts.

7. Customer Reviews and Testimonials: Encourage customers to leave reviews and testimonials on your website and other review platforms. Positive feedback can build trust and encourage potential buyers to make a purchase.

8. Collaborations and Influencer Marketing: Partner with relevant influencers or construction professionals who can showcase your HERCULES PLASTING TROWEL in action and recommend it to their followers.

9. Online Advertising: Consider running targeted online ads on platforms like Google Ads or social media platforms to increase visibility and drive traffic to your website.

10. Networking and Partnerships: Attend relevant trade shows, conferences, or industry events to network with potential customers, suppliers, and partners. Building strong connections within the industry can help your products gain visibility.

Remember to continually monitor and analyze your marketing efforts to identify what strategies work best for reaching your target audience. It might take time and effort, but with consistent and effective marketing, your HERCULES PLASTING TROWEL will become more accessible to users on the network.