1. Create a Website: Develop a professional and user-friendly website where customers can learn about your product, its features, specifications, benefits, and pricing. Include high-quality images and videos of the cordless drill in action. You can also set up an online store to allow customers to make purchases directly from your website.

2. Search Engine Optimization (SEO): Optimize your website for search engines by using relevant keywords related to power tools and cordless drills. This will improve your website's visibility on search engine results pages, making it easier for potential customers to find your product when searching online.

3. Social Media Presence: Establish active profiles on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Share engaging content, including posts about your cordless drill's features, user reviews, maintenance tips, and more. Use relevant hashtags and encourage users to share and engage with your posts.

4. Paid Advertising: Consider running online advertisements through platforms like Google Ads or social media advertising to target specific demographics interested in power tools. Pay-per-click (PPC) campaigns can help drive traffic to your website and increase product visibility.

5. Content Marketing: Create informative and valuable content related to power tools and DIY projects. This could include blog posts, how-to guides, tutorial videos, and more. Share this content on your website and social media channels to establish yourself as an authority in the power tools niche.

6. Email Marketing: Collect email addresses from interested customers and send out regular newsletters showcasing your products, promotions, and educational content. Personalized emails can help nurture leads and drive sales.

7. Online Marketplaces: List your cordless drill on popular online marketplaces like Amazon, eBay, and Walmart. These platforms have a vast user base and can expose your product to a wider audience.

8. Influencer Collaborations: Partner with influencers in the DIY or home improvement space who can create content featuring your cordless drill. Their endorsements can help build trust and credibility among their followers.

9. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials on your website and other online platforms. Positive feedback can influence potential buyers and build your product's reputation.

10. Networking and Partnerships: Collaborate with local hardware stores, construction companies, or other businesses in the home improvement industry to promote your cordless drill. They might be willing to feature your product or recommend it to their customers.

Remember, building a strong online presence takes time and effort. Consistency in your marketing efforts and a focus on providing value to your customers will contribute to the success of your POWER ACTION CORDLESS DRILL CD120 in the online marketplace.