1. Create a Website or Online Store: Build a professional website or online store to showcase your product. Include high-quality images, detailed product specifications, features, benefits, and pricing information. Make sure the website is user-friendly and responsive, so it works well on both desktop and mobile devices.

2. Search Engine Optimization (SEO): Optimize your website for search engines to increase its visibility on platforms like Google. Use relevant keywords in your product descriptions, titles, and meta tags. This will help potential customers find your product when searching for similar items online.

3. Social Media Presence: Set up social media profiles for your business on platforms like Facebook, Instagram, Twitter, and LinkedIn. Share engaging content related to your product, industry news, and how-tos. Use appropriate hashtags to increase your reach and engagement.

4. Content Marketing: Create informative and engaging content related to magnetic drilling machines. This could include blog posts, videos, infographics, and tutorials. Share this content on your website and social media channels to position yourself as an industry expert and attract potential customers.

5. Online Advertising: Utilize online advertising platforms like Google Ads and social media ads to target specific demographics and interests. You can create targeted campaigns to reach users who are likely to be interested in your product.

6. Email Marketing: Build an email list of interested customers and send them regular newsletters featuring product updates, promotions, and industry news. Personalize your emails to make them more engaging and relevant.

7. Online Marketplaces: List your product on popular online marketplaces like Amazon, eBay, or specialized industrial platforms. These platforms already have a large user base and can help you reach a broader audience.

8. Influencer Collaborations: Partner with industry influencers or bloggers who have a strong online presence. They can review your product and share their experiences with their followers, increasing your product's visibility and credibility.

9. Customer Reviews and Testimonials: Encourage customers who have purchased your product to leave reviews and testimonials on your website and other relevant platforms. Positive feedback can significantly impact potential buyers' decisions.

10. Networking and Partnerships: Attend industry events, trade shows, and conferences to network with potential customers and other businesses. Establish partnerships with complementary businesses to cross-promote each other's products.

11. Online Communities and Forums: Participate in online forums, discussion boards, and industry-specific communities. Offer valuable insights and advice while subtly mentioning your product when relevant.

12. Leverage Visual Content: Use engaging images and videos to showcase your product's features and benefits. Visual content tends to attract more attention and can help users better understand your product.

Remember that building an online presence takes time and effort. Consistency is key, so keep updating your content, engaging with your audience, and refining your marketing strategies to reach a broader network of potential customers.