1. Create an E-Commerce Website: Develop a user-friendly website where customers can learn about your product, its features, specifications, and pricing. Include high-quality images, detailed descriptions, and customer reviews. You can use platforms like Shopify, WooCommerce (for WordPress), or other e-commerce solutions.

2. Optimize for SEO: Optimize your website for search engines (SEO) to improve its visibility on search results. Research relevant keywords related to your product, and incorporate them naturally into your website content, product descriptions, and meta tags.

3. Content Marketing: Start a blog on your website and regularly post informative articles related to DIY projects, home improvement, tool usage tips, etc. This will not only attract organic traffic but also position you as an authority in the field.

4. Social Media Marketing: Create and maintain active profiles on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Share engaging posts, images, videos, and tips related to your product and industry. Engage with your audience and encourage them to share your content.

5. Paid Advertising: Consider using pay-per-click (PPC) advertising on platforms like Google Ads and social media platforms. This allows you to target specific keywords and demographics to reach your ideal customers.

6. Email Marketing: Collect email addresses from interested customers and use email marketing campaigns to keep them informed about new products, promotions, and industry insights.

7. Influencer Collaborations: Partner with influencers or bloggers in the DIY, home improvement, or tool niche. They can review your product, provide testimonials, and reach a wider audience.

8. Online Marketplaces: List your product on popular online marketplaces like Amazon, eBay, and others that are relevant to your region. This can increase your product's visibility and reach.

9. Video Marketing: Create instructional videos demonstrating how to use your product, safety guidelines, and various applications. Share these videos on YouTube and social media platforms.

10. Customer Support: Provide excellent customer support through various channels, including live chat on your website, email, and social media. Promptly address customer inquiries and concerns.

11. User Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials on your website and other platforms. Positive reviews build trust and credibility.

12. Networking and Partnerships: Collaborate with other businesses in the home improvement or tool industry to cross-promote each other's products.

Remember that building an online presence and effectively marketing your product is an ongoing effort. Continuously analyze your marketing strategies' performance and adapt based on the results. Stay engaged with your target audience and adapt to their preferences and feedback.