1. Create an Online Store:

   • Set up an e-commerce website or online store where you can showcase your product. There are various platforms available, such as Shopify, WooCommerce (for WordPress), BigCommerce, or you can hire a web developer to create a custom website.

2. Product Listings:

   • Create detailed product listings for ARROW BRAND HEAVY DUTY FOOT PUMP A40000. Include high-quality images, product descriptions, specifications, and pricing information. Ensure that the product is categorized correctly, as you mentioned it falls under "OTHERS."

3. SEO Optimization:

   • Optimize your website and product listings for search engines (SEO). Use relevant keywords that potential customers might use when searching for a foot pump. This will help improve your product's visibility on search engine results pages.

4. Social Media Presence:

   • Establish a presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Share posts about your product, its features, benefits, and any promotions or discounts you may offer.

5. Online Marketplaces:

   • Consider selling your product on popular online marketplaces like Amazon, eBay, and Etsy, in addition to your own website. These platforms have a vast user base and can increase your product's visibility.

6. Paid Advertising:

   • Invest in online advertising through platforms like Google Ads, Facebook Ads, or Instagram Ads. This will allow you to target specific demographics and reach a broader audience.

7. Content Marketing:

   • Create valuable content related to your product. This can include blog posts, how-to guides, or videos demonstrating the use of the foot pump. Share this content on your website and social media to engage your audience.

8. Email Marketing:

   • Build an email list of potential customers and send them regular newsletters and product updates. Email marketing can help you retain customers and inform them about new products or promotions.

9. Customer Reviews and Testimonials:

   • Encourage satisfied customers to leave reviews and testimonials on your website and other online platforms. Positive reviews can build trust and credibility.

10. Customer Support:

    • Provide excellent customer support to address inquiries, resolve issues, and assist customers in making informed purchase decisions.

11. Analytics and Optimization:

    • Use website analytics tools to track the performance of your online store and marketing efforts. Adjust your strategies based on data to improve your reach and sales.

Remember that building an online presence and reaching potential customers takes time and effort. Consistency in marketing and providing a quality product and service are key to success in online sales.