1. Create an E-commerce Website: Build a professional website for your product. Include high-quality images, detailed descriptions, pricing information, and a user-friendly interface. Make sure your website is mobile-responsive.

2. Search Engine Optimization (SEO): Optimize your website for search engines (Google, Bing, etc.). Research relevant keywords and incorporate them into your product listings and website content. This will help improve your website's ranking in search results.

3. Social Media Presence: Create profiles on popular social media platforms such as Facebook, Instagram, and Twitter. Share engaging content, including product images and information, to attract and engage potential customers.

4. Email Marketing: Build an email list of potential customers and send out newsletters with product updates, promotions, and relevant content.

5. Pay-Per-Click (PPC) Advertising: Consider running PPC ads on platforms like Google Ads or social media. These ads can be highly targeted to reach specific demographics and interests.

6. Content Marketing: Create blog posts, videos, or infographics related to your product or industry. Share this content on your website and social media to establish your brand as an authority in your niche.

7. Online Marketplaces: List your product on popular online marketplaces like Amazon, eBay, and Etsy. These platforms have a broad user base and can expand your reach.

8. Product Reviews: Encourage satisfied customers to leave reviews on your website or third-party review platforms. Positive reviews can build trust with potential buyers.

9. Influencer Marketing: Collaborate with influencers in your niche who can promote your product to their followers.

10. Networking: Join industry-related forums, groups, and communities to connect with potential customers and partners.

11. Google My Business: If you have a physical store, create a Google My Business profile to appear in local search results.

12. Customer Support: Provide excellent customer service to build a positive reputation. Happy customers are more likely to recommend your product to others.

13. Analytics and Monitoring: Continuously analyze your website and marketing performance using tools like Google Analytics. Adjust your strategy based on the data.

14. Online Advertising: Consider using online advertising networks like Google AdWords or Facebook Ads to target potential customers.

15. Email Marketing: Build an email list of interested customers and send out regular updates, promotions, and product information.

16. Online Marketplaces: List your product on popular online marketplaces like Amazon, eBay, or Etsy to reach a broader audience.

17. Paid Social Advertising: Invest in paid advertising on social media platforms like Facebook and Instagram to reach a highly targeted audience.

Remember to stay consistent and patient as building an online presence and reaching your target audience may take time. Regularly assess the performance of your marketing efforts and make adjustments as needed to improve your results.