1. Set Up an E-Commerce Website: Create a professional e-commerce website to showcase your product. Include high-quality images, detailed product descriptions, and pricing information.

2. Optimize for Search Engines (SEO): Make sure your website is optimized for search engines to increase your product's visibility in search results. Use relevant keywords, meta tags, and optimize your website's structure.

3. Social Media: Create social media profiles for your business on platforms like Facebook, Instagram, and Twitter. Share images and information about your product and engage with your audience.

4. Online Marketplaces: List your product on popular online marketplaces such as Amazon, eBay, and Etsy if applicable. These platforms have a wide customer base.

5. Pay-Per-Click Advertising: Use pay-per-click advertising on platforms like Google Ads to target users searching for similar products. This can help drive traffic to your website.

6. Content Marketing: Create informative and engaging content related to your product. This could include blog posts, videos, or how-to guides. Share this content on your website and social media.

7. Email Marketing: Build an email list and send out newsletters with product updates and promotions. Email marketing can be an effective way to reach interested customers.

8. Influencer Marketing: Partner with influencers in the construction or DIY industry to promote your product. Influencers can provide authentic reviews and demonstrations.

9. Online Advertising: Consider online advertising on platforms like Facebook Ads or Instagram Ads to target specific demographics interested in your product.

10. Customer Reviews: Encourage satisfied customers to leave reviews on your website or on platforms like Google My Business. Positive reviews can build trust and attract new customers.

11. Networking: Connect with relevant forums, discussion boards, and groups related to construction, tools, or DIY. Participate in discussions and subtly promote your product when it's relevant.

12. Customer Support: Offer excellent customer support to build a good reputation. Respond promptly to inquiries and resolve issues quickly.

13. Analytics: Use analytics tools to track the performance of your website and marketing efforts. Adjust your strategies based on the data to improve your results.

14. Shipping and Returns: Ensure that your product is shipped promptly and that you have a clear and fair return policy. This helps build trust with customers.

15. Secure Payment Methods: Provide secure payment options on your website to assure customers that their financial information is safe.

Remember that building an online presence takes time, and it's important to be consistent and patient as you work to make your product accessible to users on the network.