1. Create an E-Commerce Website:

   • Build a user-friendly website to showcase your products. You can use platforms like Shopify, WooCommerce, or Magento for this purpose.
   • Include detailed product descriptions, high-quality images, and pricing information on your website.
   • Implement secure payment options to facilitate online transactions.

2. Search Engine Optimization (SEO):

   • Optimize your website for search engines so that potential customers can find your products easily.
   • Use relevant keywords related to pruning shears and gardening tools in your product descriptions and content.

3. Social Media Marketing:

   • Create and maintain profiles on popular social media platforms like Facebook, Instagram, and Pinterest.
   • Share engaging content related to gardening, pruning, and your products.
   • Use social media advertising to reach a wider audience.

4. Online Marketplaces:

   • List your products on popular online marketplaces like Amazon, eBay, and Etsy to gain more visibility.
   • These platforms have a large user base that can help you reach potential customers.

5. Content Marketing:

   • Start a blog on your website to provide gardening tips, maintenance guides, and other related content.
   • This can help establish you as an authority in the field and attract organic traffic.

6. Email Marketing:

   • Build an email list of potential customers and send out newsletters and promotions to keep them engaged.

7. Pay-Per-Click Advertising (PPC):

   • Run paid advertising campaigns on platforms like Google Ads and Facebook Ads to target specific audiences interested in your products.

8. Influencer Marketing:

   • Partner with gardening influencers and bloggers who can review and promote your products.

9. Customer Reviews and Testimonials:

   • Encourage satisfied customers to leave reviews on your website and other review platforms.

10. Networking:

    • Attend industry trade shows and events to make connections and showcase your products to a broader audience.

11. Customer Support and Service:

    • Provide excellent customer service to build trust and retain customers.

12. Shipping and Logistics:

    • Ensure efficient shipping and logistics to deliver products in a timely manner.

13. Analytics and Optimization:

    • Continuously monitor the performance of your online efforts and make adjustments based on data and feedback.

Remember that building an online presence and attracting customers takes time and effort. It's important to be patient and persistent in your marketing and sales efforts. Additionally, compliance with any legal regulations and standards for selling your products is essential.