1. Create an Online Store:

   • Set up an e-commerce website or use existing platforms like Shopify, WooCommerce, or Etsy to showcase and sell your product online.

2. Optimize for Search Engines:

   • Implement search engine optimization (SEO) techniques to ensure your product appears in relevant search results. Use relevant keywords related to heavy-duty backpacks, tool storage, and the IRWIN brand.

3. Social Media Marketing:

   • Leverage social media platforms like Facebook, Instagram, Twitter, and LinkedIn to create a strong online presence. Share high-quality images, engaging content, and information about your product.

4. Online Marketplaces:

   • List your product on popular online marketplaces like Amazon, eBay, or other platforms that cater to your target audience.

5. Influencer Marketing:

   • Partner with influencers or industry experts who can promote your product through their social media channels or blogs.

6. Content Marketing:

   • Create valuable content such as blog posts, articles, or videos that highlight the features and benefits of your product. This can improve your search engine rankings and attract potential customers.

7. Email Marketing:

   • Build an email list and send newsletters or promotional emails to keep your audience informed about new products, discounts, or special offers.

8. Google Ads and Social Media Ads:

   • Invest in online advertising to increase visibility. Use platforms like Google Ads, Facebook Ads, or Instagram Ads to target specific demographics.

9. Customer Reviews and Testimonials:

   • Encourage customers to leave reviews and testimonials on your website or other review platforms. Positive reviews can build trust and attract more customers.

10. Collaborate with Retailers:

    • Partner with local or online retailers to expand your product's reach. This can be especially effective if your product is available in physical stores.

11. Offer Promotions and Discounts:

    • Create limited-time promotions or discounts to incentivize potential customers to make a purchase.

Remember to consistently monitor and analyze the performance of your marketing strategies to refine your approach based on what works best for your target audience. Additionally, providing excellent customer service can contribute to positive reviews and repeat business.